Written for those who want to improve their own lives or the lives of others, this thoroughly revised how-to manual presents techniques groups can use to organize successfully in pursuit of their dreams. The book combines time-tested, universal principles and methods with cutting-edge material addressing new opportunities and challenges. It covers basic concepts and best practices and offers step-by-step guidelines on things an organizer needs to know, such as how to identify issues, formulate strategies, set goals, recruit participants, and much more.
The work focuses on six organizing arenas: turf/geography, failth-based, issue, identity, shared experience, and work-related. It offers new or expanded material addressing community development, use of social media, internal organizational dynamics, electoral organizing, evaluation/assessment, and prevention of burnout for key leaders. There are also nuts-and-bolts articles by experts who address topics such as action research, lobbying, legal tactics, and grassroots fundraising. Numerous case examples, charts, worksheets, and small group exercises enrich the discussion and bring the material to life.